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The online matrimony market valued at over 500 crores with its aggressive marketing strategies is facing new challenges in the matrimonial market- namely increased divorce rates.
The divorce rate in India has reached 100% with Kerala, known as God's Own Country recording the highest number of divorces in the Country. The total number of divorces in Kerala in 2005 were 8456 which reached a whooping 38,237 in the year 2011. God's Own Country also has the largest alcohol consumption and the largest number of suicides in the country.
The rising number of “online marriages” have witnessed a new market boom for “second time marriages” and “remarriage market” which is growing by leaps and bounds. This is also a windfall for matrimonial sites these days.
The divorce rate in India has reached 100% with Kerala, known as God's Own Country recording the highest number of divorces in the Country. The total number of divorces in Kerala in 2005 were 8456 which reached a whooping 38,237 in the year 2011. God's Own Country also has the largest alcohol consumption and the largest number of suicides in the country.
The rising number of “online marriages” have witnessed a new market boom for “second time marriages” and “remarriage market” which is growing by leaps and bounds. This is also a windfall for matrimonial sites these days.
The weakening of traditional family networks, vanishing of the traditional “human matchmakers or brokers”, have also become a windfall for online matrimonial sites to create their revenue.
TechLegalWorld spoke to Divorce Lawyers who admit that there has been a dramatic increase in matrimonial disputes in the past 5 years which they attribute to misrepresentation of facts like age, religion, qualification, salary so on and so forth which is made possible due to the “anonymity and faceless nature” of the Internet.
The presence of fake or non-genuine profiles, non-disclosure of proper facts, distortion of facts, misrepresentation of facts like financial and job status contribute to increased divorce rate.
The presence of fake or non-genuine profiles, non-disclosure of proper facts, distortion of facts, misrepresentation of facts like financial and job status contribute to increased divorce rate.
There is a tendency among today’s tech savvy new generation youngsters to resort to online matrimony as a means of “instant gratification” as they indulge in other forms of e-commerce like online shopping and banking which provides instant results and gratification. While marriages take a long time to succeed, there is no concept of immediate return in the matrimonial scenario – said one divorce lawyer who caters to NRI disputes and wished to remain anonymous.
In today’s fast moving environment, meeting someone online and marrying can be fast compared to the traditional mode of marriages with the assistance of a broker but such “online relationships” can also end up fast.
The electronic media can never be a substitute for human relationship - says Advocate Jose A, a Senior Partner in MediationADRIndia, a Mediation firm which handles matrimonial disputes through mediation. Couples should take at least 6-10 months before they decide to “Say Yes” with someone they have met online and also conduct proper verification of facts disclosed and if necessary hire the services of a private detective and an online verification expert, says Jose.
keywords: online marriages, divorce rates in India, matrimonial disputes, mediation and counselling services for marriage disputes.
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